We build it first
We find local businesses whose websites are overdue for some care, and we rebuild them on our own time. No discovery calls, no deposits, no mock-ups — the real thing.
Website renovation for local businesses
Your website deserves
a second coat.
We take tired, outdated websites and rebuild them properly — clean, fast, and true to the business they belong to. And you see the finished work before you pay for anything.
How it works
You see it live
Your new site goes up at yourbusiness.secondcoat.co. Click around on your phone, show the family, take your time. It's already working.
Take it or leave it
If you love it, we move it to your own domain and hand you the keys. If not — no hard feelings. Looking costs nothing.
A good second coat doesn't change what's underneath. Your business, your voice, your customers — we just make it shine.
Fresh off the roller
Cubby Cuts Kids Haircuts
An appointment-only kids' barbershop with hand-painted murals and a big blue bear. We rebuilt it three ways — same bear, three personalities — so the owner can pick the one that fits.
See all three concepts live →
La Farine French Bakery
A beloved East Bay bakery, est. 1974 — whose homepage had stopped working entirely. We rebuilt the whole site three ways: menus, story, wedding cakes and all.
See all three concepts live →
Art’s Place
The Pasta King’s restaurant — a Sonoma County institution with a ten-page builder site. We rebuilt it twice, menu and all: a classic trattoria and a wood-fired modern.
See both concepts live →
Phnom Penh House
A family-run Cambodian restaurant, est. 1986, with two locations and a menu full of Khmer classics. We rebuilt it three ways — candlelit, market-bright, and story-first — with their own photos and every dish carried over.
See all three concepts live →Want a second coat
on your website?
Write to us — or if we already sent you a preview link, go click it. It's real, and it's yours to explore.
hello@secondcoat.co